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The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about a company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Good to Great

Adam Grant

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system-the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master salesperson, negotiator, closer, entrepreneur, or speaker.

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success

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Our Stories

Adrienne Watt

Why do you act the way you do? Do you ever feel like you get stuck in destructive cycles that hold you back from living the life you really want? In a dynamic, compelling, and aha-filled journey, Stop Doing That Sh*t helps you connect the dots of your “stuff” all the way from your past to the present. You’ll make sense of yourself as you uncover how to interrupt those destructive cycles of yours and make the kind of profound shift needed to get your life on track.
If you can’t save money, if you keep ending up in the same types of toxic relationships, if you feel unloved, don’t fit in, not enough or any one of the myriads of ways that a human being trashes an otherwise good life, this is the book for you.

Written in the same irreverent, in-your-face style that resonated with the hundreds of thousands of fans who read Unfu*k Yourself, Stop Doing That Sh*t skillfully reveals our deepest subconscious machinery, with a real-world approach to powerfully translate our most negative thoughts and behaviors into a vitalizing, sabotage-free future. “Stop indulging yourself with fantasies and dramas and unresolved issues.  Wake the hell up!” Bishop writes. 

Look, you might have fu*ked up in the past, so what? Stop Doing That Sh*t reveals how you can break free of those deep-seated patterns to live the life you always knew you wanted but could never quite seem to have. As Bishop says, “The future has arrived. Now what the hell are you going to do about it?”

Stop Doing That Sh*t: End Self-Sabotage and Demand Your Life Back

A Washington Post Notable Book

This New York Times bestseller is a “masterful” (The Washington Post), “juicy tour of the company [Jeff] Bezos built” (The New York Times Book Review), revealing the most important business story of our time by the bestselling author of The Everything Store.

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to nearly two trillion dollars. It’s almost impossible to go a day without encountering the impact of Jeff Bezos’s Amazon, between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents an “excellent” (The New York Times), deeply reported, vividly drawn portrait of how a retail upstart became of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions, who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.

Definitive, timely, and “engaging” (Jon Meacham, author of The Soul of America), Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

Based on the New York Times bestseller Unfu*k Yourself comes an all-new book of prompts, questions, and exercises, giving you the tools to intentionally commit to finally unfu*king your life.

In Unfu*k Yourself, Gary John Bishop inspired people to put his words into action to transform their fu*king lives. Through seven paradigm-shifting assertions such as: “I am wired to win,” “I embrace the uncertainty” and “I expect nothing and accept everything,” Bishop helped millions of readers to move past their self-imposed limitations.

Still, Bishop knows it’s hard to go from reading the book, feeling inspired, and then actually doing the necessary work. That’s where Do the Work comes in: it’s the kick in the ass you need to get moving and create the life you want. The workbook drills down into three categories — self, people, and purpose — to help you identify and remedy the challenges that frustrate and often cripple us.
Filled with entirely new material, including personalized prompts and exercises with ample lined space to journal and process, Do the Work expands the lessons in Unfu*k Yourself, giving you the tools to intentionally commit to taking on your life.

“This is a personal workshop for your brain, a legit resource where you can work your life out, what matters to you, what’s going to make the biggest difference and empower you to act in ways that make some palpable change to the direction your life is currently taking.”

The truth will set you free, right? So what are you waiting for?

Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself

NEW YORK TIMES BESTSELLER • Now a major motion picture directed by Martin Scorsese and starring Leonardo DiCaprio
 
By day he made thousands of dollars a minute. By night he spent it as fast as he could. From the binge that sank a 170-foot motor yacht and ran up a $700,000 hotel tab, to the wife and kids waiting at home and the fast-talking, hard-partying young stockbrokers who called him king, here, in Jordan Belfort’s own words, is the story of the ill-fated genius they called the Wolf of Wall Street. In the 1990s, Belfort became one of the most infamous kingpins in American finance: a brilliant, conniving stock-chopper who led his merry mob on a wild ride out of Wall Street and into a massive office on Long Island. It’s an extraordinary story of greed, power, and excess that no one could invent: the tale of an ordinary guy who went from hustling Italian ices to making hundreds of millions—until it all came crashing down.
 
Praise for The Wolf of Wall Street

“Raw and frequently hilarious.”—The New York Times
 
“A rollicking tale of [Jordan Belfort’s] rise to riches as head of the infamous boiler room Stratton Oakmont . . . proof that there are indeed second acts in American lives.”—Forbes
 
“A cross between Tom Wolfe’s The Bonfire of the Vanities and Scorsese’s GoodFellas . . . Belfort has the Midas touch.”—The Sunday Times (London)
 
“Entertaining as pulp fiction, real as a federal indictment . . . a hell of a read.”—Kirkus Reviews

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Our Stories

Stop Doing That Sh*t: End Self-Sabotage and Demand Your Life Back

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

Do the Work: The Official Unrepentant, Ass-Kicking, No-Kidding, Change-Your-Life Sidekick to Unfu*k Yourself

The Wolf of Wall Street

Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success